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Volkswagen Group (SEAT, CUPRA, Audi, Volkswagen)

Customer Insights & Social Listening

Volkswagen Group (SEAT, CUPRA, Audi, Volkswagen)


Active customer listening and potential customer in different digital environments to generate action plans.


Companies face enormous challenges in the processes of customer attraction, interaction and loyalty. With this project, we have the challenge of improving each of these stages by improving customer knowledge through data extracted from social listening.


Cross internal information with extracted from external sources to modulate our advisory according to the needs of the company, offering 360 º coverage (business strategy, brand and reputation, product, services, communication…)


Apply our business consulting knowledge to the ongoing analysis of the client’s voice across different digital spaces to bring our clients to an insight driven organizational culture.



Millions of mentions analyzed (3 years)


follow-up reports


managed reputation crises


The project with RocaSalvatella brings us the user's voice in the digital environment through insights that allow us to streamline decision making and create action plans based on them, thus fostering the culture of insight driven organization within SEAT.

Albert Fontanals, Digital Marketing & Social Media Manager at SEAT and CUPRA Spain

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Transforming data into actionable insights that have an impact on our clients' business is the best reward in projects of this style.

Enrique Hidalgo, Social Listening Analyst at RocaSalvatella

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