Exploration of new business models from the data captured in the day-to-day production, marketing and distribution process, to identify areas of opportunity on which to monetize the captured data, understanding the needs of customers and suppliers, as well as optimizing internal processes.
For the construction of the new business model, actions were carried out to understand the internal data structure, a benchmark of success stories in the sector that served as a reference and, with this, more than 15 monetization opportunities were designed.
Different business models and potential solutions were identified to monetize the information available in the organization.
With this, 4 solutions were conceptualized, of which the business model with the greatest potential for income and implementation was prioritized. A platform format business was conceptualized with the following elements:
- Value proposal
- Platform Features
- Data capture and sale sources
- Business Plan with different return scenarios