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Customer Insights & Social Listening



Active listening for Almirall and pharmacovigilance, as well as trend research coverage for different business units and the stock market.


Understand and act on the reputation of the company, the stock market and its products globally, monitor pharmacovigilance cases and explore market trends among others in 12 different countries.


  • Definition of the particular challenges and hypotheses of each area of participation in the project.
  • Implementation of Social Intelligence as a motor for the analysis of the reputation of the company, its products and monitoring of pharmacovigilance.
  • And exploration of market trends and opportunities within the different research areas of up to nine business units such as psoriasis, actinic keratosis, atopic dermatitis, alopecia, acne, epidermolysis bullosa, ichthyosis, vitiligo, cannabinoids or digital therapeutics.


  • Monitoring and analysis of the conversation around the brand (+80 reports)
  • Quantitative and qualitative analysis of the stock market conversation around the company (real time dashboard)
  • Product conversation analysis and competitive intelligence for each therapeutic area of the project
  • Analysis of market trends within the pathologies to be investigated.



Millions of mentions


monitoring report


reports with strategic recommendations


Social Intelligence has allowed Almirall to quickly detect and react to potential reputational crises and to follow critical events in real time for the development of our activities, as well as to deepen the detection of insights in strategic therapeutic areas and to accelerate knowledge of new disciplines in the field of digital health where we want to position ourselves. The agility, proactivity and knowledge shown by the SR team shows that this is not just a question of tools but of business and their role has been key in helping us to activate the insights detected to have a real impact on the business.

Oriol Boira, Corporate Digital Manager at Almirall

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The incorporation of active listening to patients and health professionals is key to activating human-centric action plans.

Erik Rigola, Consultant at RocaSalvatella

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