Success stories

Terpel

DIGITISATION STRATEGIES

Digital action plan

Challenge

Digitize the services offered by the company, with a focus on improving the customer experience and consolidating a single entity for structuring innovation.

Solution

Prioritization of initiatives according to the impact and complexity of implementation, framed in the pillars of growth: Volume, Value and Verticality.

Result

Creation of the ADT office (Terpel Digital Acceleration), with teams dedicated to the design and piloting of 15 initiatives with a direct impact on business objectives.

Impact

Initiatives identified that point to the digital strategy

Initiatives designed

Piloted initiatives

"Working with RocaSalvatella allowed us to structure and specify business opportunities that we had been working on for some time in the Organization. It allowed us to have a much more methodical vision of the innovation process, which ensures that we contemplate and analyze all the critical variables to ensure success. from the same"

Germán Darío Fonseca Márquez, Terpel Customer Experience Director

"Activating innovation within a digital transformation framework is a very complex challenge that is leveraged in methodology, human talent, but especially... in the willingness of the organizational team to make a cultural change. From the board of directors to the product owners and technology implementation teams. A great honor to have been part of this project."

Mauricio Santos, Specialized Consultant / Manager at RocaSalvatella

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Next exit case

360º Communication Plan

To achieve a real impact and generate valuable conversation around a brand, company or institution, it is necessary to think in a strategic and global way. At RocaSalvatella we are experts in devising 360º communication plans, capable of connecting with diverse audiences and addressing different strategic communication or business objectives.

The communication plan must be a live document, capable of adjusting to the demands and extending to respond to possible issues. Thanks to the 360º concept, we also implement services that add value to the strategic chain, such as Social Intelligence or Digital Marketing, capable of boosting results and listening to the real demands of audiences.

Our mission is to accelerate the digitalization of companies through their demands in order to achieve visible results. We activate the key levers, constantly identify new trends and digital opportunities offered by each market, leading companies towards permanent and disruptive change.

How do we achieve the real 360º vision?

By strategically setting a series of short, medium and long-term objectives, capable of connecting with the different audience segments. These have to be achievable and measurable.
Choosing which actions we will carry out and how they will be developed. It is essential to maintain routine monitoring and follow-up meetings during the project to assess possible changes and improvements.
Analyzing the results obtained with the KPI’s initially defined to be able to pull out the final conclusions of the project.
Defining and promoting an ecosystem of on and offline channels, always alive.
Connecting high-value services such as Social Intelligence, capable of listening to and interpreting audiences through data; or Digital Marketing as an accelerator through which to achieve the pre-set results successfully.
Thanks to the strategic scheduling of content, which allows you to detect opportunities and act in advance.
Ensuring the fit of your project to the current market situation and constantly assessing the areas of opportunity that can be generated around your company.
Bringing together our transversal capabilities that drive and unite us towards the same objective. One to one communication with the client is very important in this context to apply changes and detect improvements throughout the development of the project.
Our expertise with multiple organizations in more than 10 different sectors, allows us to have an objective view to apply agile solutions.