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DIGITISATION STRATEGIES

The digital environment and context are constantly changing and this forces companies to rethink their business model at all times. This new competitive landscape, in which companies are investing and mobilising many resources, poses great challenges from the business model point of view. For this reason, we identify areas of opportunity by adding value to the business by exploring the full potential of the holistic digital vision.

AUDIT OF THE DIGITAL MATURITY OF ORGANISATIONS

We determine the level of preparedness of companies from three dimensions of analysis: vision/business, activity and culture. We take a closer look at the challenges that the organisation needs to take up and the levers it needs to activate.

DIGITISATION OF THE CORE BUSINESS - DIGITAL STRATEGY OF THE BUSINESS MODEL

From strategy, we work on the challenges that impact the business model of companies and that can cover aspects such as: value proposition, product/offering, segments/channels and resources/activities, reinforcing the revenue model. We also respond to the particular needs of the functional areas of the organisation to build the digital vision and strategy. We integrate the digital vision into the Go to Market strategy, in order to have the best approach to markets in a world with a diversity of hyper-connected traditional and digital channels that open up new possibilities for companies.

DIGITAL TRANSFORMATION ROADMAP

We provide answers, in a global and holistic way, to key business questions from our different and unique perspective, providing opportunities to ensure the sustainability of the business. We understand the company as a whole, and we focus on answering the question of how digital impacts my company and my business.

IMPLEMENTATION OF THE DIGITAL PLAN - BUILDING THE DIGITAL PATH

We contribute to building and achieving the defined digital vision, helping teams to work through business challenges, implementing agile execution logic and committing to delivering results and impact on the bottom line.

Customer benefits

The definition of a digital vision shared and aligned by the entire team is key to business transformation and adaptation to the new competitive environment. We respond to business challenges by providing a digital vision, enabling us to find the path to follow in order to maintain or develop competitive advantages.

Exploitation: we develop and evolve all the elements that are part of the current business model by reviewing and updating the value proposition, segments, channels, activities, resources and revenue and cost models.

Exploration: we develop new business models based on adjacent and disruptive opportunity territories.

With knowledge of various sectors, we bring a cross-sector and digital perspective to anticipate business challenges and the keys to the new economy.

Success story

Pernod Ricard / DIGITISATION STRATEGIESarrow

appointmentLa Integración Digital ha sido una palanca clave para acelerar la adaptación al cambio de las personas y colaboradores que forman el ecosistema de Pernod Ricard España. Ha permitido dibujar una hoja de ruta con objetivos claros y medibles, evolucionar el core business con el lanzamiento de nuevos modelos de negocio y preparar a la organización para los retos del futuro.

Miguel A. Pascual Nombela

How we work

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