Services
DATA AND SMART TECHNOLOGY
Data volumes are growing exponentially, creating data architectures that did not exist before the advent of Big Data. In this context, competition between companies is not only at the level of cost and efficiency but also at the level of business models, and one way to innovate in these models is servitisation. In this way, data design and strategy are key tools in terms of efficiency and innovation.
CONOCIMIENTO DEL CLIENTE Y COMPROMISO DEL CLIENTE
We analyse customer behaviour and monitor and exploit all sources to detect business insights that determine the level of adherence of our commercial, communication and marketing strategies with the aim of personalising our relationship and obtaining the maximum return from all our communications and commercial actions. From this knowledge we are able to anticipate new trends that give us the opportunity to innovate and build new layers of value and approach to our audiences.
SMART DATA- DATA INTELLIGENCE
Related to process optimisation and improved decision making to make marketing campaigns more effective, commercial action, predictions of customer behaviour, fraud, detection of new customers based on the behaviour of current ones.
ROADMAP DE MODELOS DE BIG DATA
We design work methodologies based on a strategic analysis of the business that allows us to convert data into useful information and generate work teams for the creation of innovative opportunities. We also design a working model based on a consistent, flexible and sustainable long-term architecture in order to evolve at the same pace as the company.
Customer benefits
At RocaSalvatella we believe that data is the current pillar of any business, without which it is difficult to compete in any sector. That is why having a data model is a “must” for all organisations. This allows us to know the behaviour of customers, perform predictive analysis, detect new business opportunities, gain efficiency, improve company processes… This is undoubtedly one of the key aspects to remain competitive and is key to the growth of the company.
Success story
SEAT / DATA AND SMART TECHNOLOGY
Hemos activado el Social Intelligence con Roca Salvatella y estamos muy satisfechos con los resultados. La calidad y cantidad de las conversaciones ha mejorado significativamente y sobre todo tenemos un flujo de informaciones más rápido que nos permite reaccionar adecuadamente.
How we work
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