RocaSalvatella, a business consultancy of reference in digitalization, innovation and business acceleration, has incorporated Toni Brunet as a senior advisor. The company will thus count on the vision and advice of one of the most reputed executives in the country.

The president of RocaSalvatella, Josep Salvatella, highlights that “the incorporation of Toni Brunet to the company’s ecosystem allows us to add his vision to face the great challenges of the corporations with which we work, providing us with a key differential value”.

For his part, Toni Brunet has pointed out, “the opportunity that it means to be part, as a senior advisor, of the RocaSalvatella team, widely recognized for its strategic capacity to advise and guide transformation processes in organizations, linked to the impact of technology, digitalization and AI as a technology of “general utility” and of transversal impact in all sectors and economic activities. Also recognized for their capacity to land projects by providing concrete and actionable solutions”.

Brunet’s advisory joins the incorporation, in the last months, of senior professionals in the fields of technology and communication, such as Jordi Asensio and Estel Estopiñan, as well as the consolidation of two senior executives of the house, Lluc Guarro and Enrique Hidalgo, with the objective of continuing to boost the growth experienced by RocaSalvatella in these years under the leadership of Eduard Dalmau as general director of the company.

Toni Brunet: communication, reputation and business

With a long trajectory in high management positions in sectors such as chemical and pharmaceutical, energy, and transport and telecommunications infrastructures, Toni Brunet served until July 2024 as global director of Public and Corporate Affairs of Cellnex Telecom and since the company’s IPO in May 2015. Previously, he was part of the Abertis management team for 10 years, coordinating at different times the areas of Communication, Studies, Presidency Cabinet and European Affairs.

Brunet’s trajectory also allowed him to lead projects at an international level, with special focus on Germany and the USA, for companies such as Hoechst AG and Pharmacia. Part of his professional career also led him to the energy sector with his time at General Cable and to the education sector, with the communication direction of the Universitat Oberta de Catalunya (UOC).

He has been a member of the plenums of the Cambra de Barcelona and the Cámara de España. Between 2011 and 2015, he also served as coordinator of the Advisory Council for Economic Recovery and Growth of the Government of Catalonia.

Currently, Brunet is focused on advising projects and leading companies in his sector, and, among other links, is part of the Editorial Board of the Diari Ara.

Toni Brunet has a degree in Philosophy and studied Political Science and Sociology. He holds a diploma in business management from ESADE and in senior management from IESE. He has participated in the Harvard University board member program.

About RocaSalvatella

Since 2008, RocaSalvatella has been a leading business consultancy in the areas of digitalization, innovation, and business acceleration. It provides organizations with services such as the adoption of artificial intelligence, customer and market analysis, the design and activation of relationship channels, the development of new digital products and business models, as well as the implementation of technological solutions. It operates with a global vision and is a member of Cordence Worldwide, the renowned international network of independent consulting firms.