Sant Cugat del Vallès, 10 December. – RocaSalvatella, a leading business consultancy specialising in digitalisation, innovation, and business acceleration, has appointed Imma Haro as Business Development Director to strengthen the company’s positioning and open new avenues for growth, both for the firm and its clients.

With more than 20 years of experience in business development, consulting, and key account management, Haro brings a distinctive combination of strategic vision, innovative value proposition design, and deep knowledge of the digital and innovation ecosystem.

“The addition of Imma Haro reinforces our commitment to talent and excellence,” says Josep Salvatella, president and founder of RocaSalvatella. “Her background in business development and digital transformation is key at a time of expansion, as we support our clients in increasingly global and demanding challenges.”

For Haro, joining the company represents “an opportunity to drive high-impact initiatives. RocaSalvatella is a benchmark in transformation and innovation, and my goal is to contribute to the firm’s growth and support organisations that want to scale, innovate, and compete in increasingly dynamic environments.”

Throughout her professional career, Imma Haro has held senior positions in consulting, digital services, and communications companies. Notably, during her time at Izertis, she led the global marketing area to accelerate both national and international positioning; and at LLYC, where she drove business development, strategy, and innovation and digital transformation projects in Europe. Previously, she served as Managing Director of the Barcelona office of Havas Creative, leading multidisciplinary teams and managing major accounts for top-tier brands.

Her career has enabled her to develop a comprehensive vision of how people, innovation, and technology drive sustainable growth and enhance competitiveness—an approach aligned with RocaSalvatella’s strategic evolution.

About RocaSalvatella

Since 2008, RocaSalvatella has been a leading business consultancy in the areas of digitalization, innovation, and business acceleration. It provides organizations with services such as the adoption of artificial intelligence, customer and market analysis, the design and activation of relationship channels, the development of new digital products and business models, as well as the implementation of technological solutions. It operates with a global vision and is a member of Cordence Worldwide, the renowned international network of independent consulting firms.