Sant Cugat del Vallès, March 12, 2026. – RocaSalvatella, a leading business consultancy specializing in digitalization, innovation, and business acceleration, announces the appointment of Anna Moragues Pastor as Strategy & Innovation Lead to strengthen its strategic positioning in generating business intelligence, thanks to her expertise in deeply understanding the insights that drive the market and the consumer..

With over 20 years of experience in consulting, his career has been characterized by a strong strategic orientation and a constant focus on innovation, transforming complex data into levers for change and growth for organizations. Moragues thus brings solid experience leading projects for leading global brands in B2C and B2B markets.

“The addition of Anna Moragues strengthens our ability to offer value-added, data-driven solutions, a fundamental pillar in the transformation processes we lead“, says Josep Salvatella, president and founder of RocaSalvatella. “Their international vision and mastery of advanced research methodologies will be crucial in supporting our clients in their strategic, operational, competitiveness, and expansion challenges“.

For Anna Moragues joining the company represents: “Joining RocaSalvatella is an opportunity to enhance market intelligence at the heart of digital transformation. My goal is to help companies navigate dynamic environments through actionable insights that drive strategic decision-making“.

A trajectory marked by strategy and innovation

ABefore joining RocaSalvatella, Anna Moragues held senior management positions, notably as Director of Insights and Business Development at Salvetti Llombart, where she led national and international projects for multinationals such as Ferrero, PepsiCo, Reckitt, Ingenico and City Football Group. At that firm, he also led the internal AI innovation team, exploring the implementation of artificial intelligence-based methodologies for market research..

Previously, she consolidated her international profile at GfK Group (now NielsenIQ), working from its London and Milan offices, where she managed brand equity and customer satisfaction studies for financial giants such as Mastercard, UniCredit, and Allianz. Her early career is linked to leading firms like Kantar..

Moragues holds a degree in Political Science and Public Administration from Pompeu Fabra University, and has studied Market Research and Techniques at the University of Barcelona and has an MSc in Data Analysis and AI from ISDI, as well as a Postgraduate Diploma in Digital Transformation from EADA.

About RocaSalvatella

Since 2008, RocaSalvatella has been a leading business consultancy in the areas of digitalization, innovation, and business acceleration. It provides organizations with services such as the adoption of artificial intelligence, customer and market analysis, the design and activation of relationship channels, the development of new digital products and business models, as well as the implementation of technological solutions. It operates with a global vision and is a member of Cordence Worldwide, the renowned international network of independent consulting firms.