13/03/24
RocaSalvatella expands: Jordi Asensio, new Business Transformation and Technology Director.
- With over 30 years of experience in business transformation, technology, and data, Asensio has worked at companies such as Indra, Improva, Soluziona, and Accenture.

Barcelona, November 15, 2024 - RocaSalvatella welcomes Jordi Asensio as its new Business Transformation and Technology Director with the aim of creating a positive impact on business transformation through technology and supporting companies and institutions in overcoming any gaps.
This appointment is part of the company’s growth plan in the technological domain, with a special focus on artificial intelligence, reflecting its commitment to staying ahead of trends, accelerating business disruption processes, and navigating the new technological paradigm that will shape the global economy in the next five years.
“The routines and tools that have driven business transformation in recent years have evolved to meet the current demands of a constantly changing market. At RocaSalvatella, we strive to go beyond, anticipate changes, and promote new dynamics to support corporations, businesses, and even third-sector organizations in this digital future, which is already reshaping every aspect of our lives,” says Asensio.
With a career spanning over 30 years in business transformation and process implementation, Asensio served as the Data & Technology Director at Grupo Uriach until July. Previously, he held leadership and consulting roles at companies such as Indra, Improva, Soluziona, and Accenture, allowing him to lead projects in key sectors such as pharmaceuticals, Industry 4.0, logistics and automotive, financial services, and telecommunications.