The innovation consultancy becomes a Global Partner of the association to lead initiatives that drive the development of the digital and technological ecosystem.

Barcelona, 14th of March 2025. – RocaSalvatella, a digital business and innovation consultancy, has strengthened its alliance with Tech Barcelona by becoming a Global Partner of the association. Having been involved with the organisation since its inception, the consultancy is expanding its collaboration to coordinate strategic projects that foster the growth of the digital and tech ecosystem.

This partnership positions RocaSalvatella as a key player in driving business development through concrete initiatives promoted by Tech Barcelona. As part of this, the consultancy has already taken on the coordination of the Future of Mobility working group, a project focused on tackling current challenges and exploring new technological solutions in collaboration with startups and key industry players such as Seat Code and Freenow, among others.

According to Josep Salvatella, President of RocaSalvatella, “our mission is to help the business sector in our country make the most of the potential of the digital economy. That’s why we are committed to generating positive synergies with key players in the digital and entrepreneurial ecosystem, such as Tech Barcelona.”

Regarding the expansion of the partnership, Salvatella adds, “we are broadening the scope of collaboration to launch a project focused on the future of mobility, analysing the next steps to strengthen the ecosystem and addressing the impact that artificial intelligence already has and will continue to have on businesses and startups in the future.”

For his part, Miquel Martí, CEO of Tech Barcelona, highlights: “RocaSalvatella’s commitment to the entrepreneurial ecosystem has established it as a benchmark in fostering innovation in Barcelona. Its experience will help us coordinate and align the efforts of corporations, startups, and institutions to boost the growth of the ecosystem.”

About RocaSalvatella
RocaSalvatella is a business consultancy specialising in innovation and business transformation, helping companies adapt to an ever-changing world. Founded in 2008, it has a team of more than 70 professionals and projects in over 20 countries worldwide.
www.rocasalvatella.com

About Tech Barcelona
Tech Barcelona is an independent non-profit association working to consolidate Barcelona as an international benchmark in the tech and digital sector. Established in 2013, it represents over 1,400 companies and has more than 90 partner organisations, industry leaders committed to the project. The association’s objectives are to foster talent, support entrepreneurship, attract investment, and improve the competitiveness of companies.

Tech Barcelona has become the backbone of the ecosystem, with a programme of content, activities, and connections aimed at promoting the growth of the digital and tech sector and transforming the city's and country's economic model, all within an international projection framework and with a strong focus on the societal impact of technology.

The Tech Barcelona ecosystem model is developed through the Urban Tech Campus project: a network of unique buildings designed to integrate innovation and technology into the city, engaging with and coexisting alongside its citizens.
www.techbarcelona.com

For more information:
RocaSalvatella
Estel Estopiñan, estel@rocasalvatella.com

Tech Barcelona
Miguel Gómez, mgomez@techbarcelona.com
Laura Navarro, lnavarro@techbarcelona.com